Design Thinking

Design Thinking is the process of creating and testing innovative ideas to develop or improve a product or service and the customer experience. There has been a massive amount of content and discussion on the subject over the last several years, creating confusion about what it actually is and does. But, the core of design thinking, and the one thing you must remember at all times ...


Having empathy for your customer is the critical, overriding principle and actively engaging customers throughout the entire design process is cornerstone of success. We don't just talk about high-level concepts with you. On every innovation engagement, our hands-on experts show you how important it is to:

  1. Start with the Customer
  2. Involve the Customer
  3. Test with the Customer
  4. Learn from the Customer

Why? Having this mindset and using proven techniques lets you explore the possibilities of what might be and create outcomes that customers FEEL great about and experiences that they REMEMBER (and share!).

Design Thinking for Innovation is Proven and Repeatable

The traditional approach to product/service development is typically based on problem solving, but design thinking for innovation is highly-collaborative solution building. We never just assume there is a well-identified problem that needs to be fixed. The Innovation Scout team helps you imagine a new future state that improves your customer experience in meaningful ways. Each stage of the design thinking process informs the next one, and is fueled by open-mindedness and creativity.


Getting Started: Workshops and Facilitation

  • Learn each step of the design process through experiential hands-on learning activities
  • Practice the discovery skills required for innovation
  • How to uncover your customer’s unmet needs and desires
  • Re-frame your customer’s jobs-to-be-done to create desirable innovative solutions
  • Prototype solutions, test and refine
  • How to turn ideas into action

Methods and Techniques

  • How to discover hidden opportunities for innovation
  • How to gain insights from stakeholders and customers and frame opportunities
  • How to generate ideas using tools and techniques from business, art, and science
  • Leverage visual thinking and rapid prototyping to communicate value
  • How to apply design thinking methods to your specific business challenges

Embed Design Thinking In Your Company

  • Develop the mindsets and skill-sets of your stakeholders and designers
  • Create a common language and framework for design thinking as a strategy for innovation
  • Learn practical tools and techniques  you can use on the job
  • Equip your team with design thinking methods, including Research, Framing, Ideation, Prototyping, Evaluation and Decision-making for human-centered innovation
  • Establish rules of engagement in your team to enable co-creation and collaboration
  • How to integrate design thinking with your business processes and improve your innovation outcomes
  • When NOT to use design thinking