C.E.O: The New Chief ‘Experiments’ Officer Leads Innovation

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“The only way to win is to learn faster than anyone else”  – Eric Ries Lists nominating ‘The Most Innovative Company’s’ of <name the year> highlight one common theme, these are companies who have embraced experimentation in order to move their business forward.  Moreover, the biggest long-term winners are those who have figured out how to test new ideas with end customers that drive product decisions. Take Chobani for instance. Their highly competitive space requires a continuous flow of new products. How do they continuously learn about changing customer tastes?  Look no further than Chobani Soho, a bricks & mortar […]