Innovation Strategy: Define Your Opportunity
We hear it all the time, “we aren’t sure exactly what we are looking for”. Some companies just believe they need to be part of the newest tech trend, even though there isn’t a clear reason why. So why have an innovation strategy at all? It’s simple really, to clearly focus and align the innovation efforts of your team. These efforts need to ultimately connect with your overall business strategy. Innovation isn’t easy, it’s often a frustrating exercise inside of big companies. Why do efforts to innovate often fail? Here’s a hint: it’s not about execution. The problem is routed […]