Cafe Jaffe: Don’t Look at the Finger

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The number one question I’m asked… (or at least used to be asked…) is, “Joe, what’s the next big thing?” My answer is always the same: there is no next big thing you moron; the next big thing is now!” My provocation is designed to make 3 points: Why are you worried about the next big thing when your website (aka fundamental digital touchpoints including – but not limited to – content, search, e-mail) sucks! Don’t fall victim to “bright and shiny object syndrome” Forget about the next big thing and focus on the next big thing FOR YOU It’s […]