| Inaugural Edition |
|
|
In
many ways this is the beginnging of something new for me, but in many
more it is just the natural progression into doing what I love.
So please join me in what I hope will be a regular newsletter as I
explore our crazy world of technology and the brilliant innovators
who are changing the world every day with some amazing ideas and
products.
Mark Regan
|
|
|
| The Innovation Scout Newsletter |
Dear Mark,
Welcome to the Innovation Scout Newsletter, the predecessor to my
first, soon-to-be-written, book. I hope you will join me on this
ride as I explore innovations in today's technology market. But
more importantly, I hope to hear your thoughts and opinions!
Please let me know what you think. I am even looking for some
guest columnists if that interests you.
Mark Regan
|
|
I
just returned from a week in the very dry state of Utah getting
certified to implement Omniture's web analytics product, SiteCatalyst.
Without getting into the technically boring parts, if you are not
familiar with web analytics, you may wish you were. Even if you are no
more than a user of the Internet.
Web
analytics is the study of the behavior of web users. Think about using
Google to search for "left handed scissors". At the top of the search
results page is a sponsored placement for a company that paid to be
there. That company probably wants to know which phrases in the ad make
you more likely to click through, but more importantly it probably
wants to know which phrases in the ad make you more likely to click
through AND BUY. This is but one of the common uses of web analytics.
Click here to read more benefits of web analytics
|
|
I was an immediate pessimist when I first heard about this new cross between SMS and blogging, called Twitter. I thought "how many groups are there that need this invasive level of updates/presence?" However Twitter can mean so much more. The BBC and CNN are using it to get news out quick. IT departments are using it to... Click here to read more ways Twitter can be used |
|
|
Sincerely,
Mark C. Regan
The Innovation Scout |
|
|
